[Bridge of Clay]

one more:

Quote:

And therein lies another secret to achieving mainstream success...

As repulsive as this may seem to most of you who cherish originality, it is far better to mimic someone currently on top... not exactly 'mimic'... how about sound 'in the vein of' them. That's 'the safe way' to get signed.

The trick is then to be creative within the bounds of that 'current' sound. Then you're halfway there. Try to be too unique at the outset and the industry (and most people) will shrug and say "what's that?"

In fact, that's a bit of what my project has been wrestling with. My singer, Dan, IMO has a great voice, but he doesn't sound like current rock vocal style... he's somewhat higher range. That might be good if the project gets launched... it separates us from everyone else. But it might just as easily prevent us from getting launched. We will see. The question is, will that sell? No one knows. And labels are by and large a timid bunch when it comes to that question... they want a 'slam dunk' and that means bands that sound similar to an established success.

Troy