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Old 02-01-2005, 10:12 PM   #1
aussiecreeder
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article about U2 ticket fiasco

well the relevant part anyway that shows how it should be done and how U2 stuffed it up big time.......


But the U2 case demonstrates all too clearly the ill will that can arise when sales of special tickets go awry. "You've got to take care of those people," says Kelly Curtis, manager of the grunge band Pearl Jam, referring to die-hard fans. "They'll turn on you if you don't."

In the case of U2, the finger-pointing already has begun. People close to the band blame Ticketmaster, saying the ticket seller's equipment failed to keep up with demand; meanwhile, people close to Ticketmaster say the fault lies with U2, adding that the band's management should have limited the number of fans allowed to join the club.

Pearl Jam's fan organization, known as Ten Club, long has used a lower-technology method to allocate tickets for its members, precisely to avoid the kind of problem that occurred with the U2 tour. The band issues a number to each Ten Club member, in the order in which they join. It then allocates the best seats at each venue to members who order them, in order of their membership numbers.

***The band plans to execute the same system, by hand, for a nine-month world tour kicking off sometime this summer.
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