Well, for me it was when I saw the video for WTLF on MTV in '98. I didn't really know who Creed was at the time, but I did love the video and the song. Then in '99 I started hearing Higher played on the radio and also in the trailer for the movie Titan AE.... not too long after that I saw the video for What If. Of course by this time I was absolutely and totally hooked and I have been an obsessed woman ever since!