If wind up were clever they would do the following:
Release away in silence december 1st or around then.
Make a real decent video for it.
Have creed perform one really well publised live performance a few weeks before xmas on TV.
And advertise the 2010 world tour on everything.
They need to invest some money and time and they will get to a point where
Creed records will keep selling & selling, the christmas market is what they need to go for, because it's really the only time people are going to buy the album as a present instead of downloading it for free.